Photo by Valeriia Bugaiova on Unsplash

My short-form guide to that property at the end of your short-form post. You’ve written your words; cut them down to the bare essentials. And now — that endnote. Shaunta Grimes calls it your best piece of real estate.

I struggled with that and my bio. And now, writing those 150-word posts presents a challenge! Questions I ask before breathing my last breath and pushing publish:

• What in my end-note can I cut?
• What words relate to this…